In this interview at 2007 JavaOne conference, Amobee Media Systems' Ziv Eliraz describes the company's unique operator-centric system for ad-funding mobile services and applications. Developers can integrate Amobee's handset API ("HAPI") in their Java applications and generate revenue in a way that is contextually sensitive and user-friendly.

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Daniel H. Steinberg runs dimsumthinking.com and is former editor-in-chief of java.net.