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News: Sun Launching T.V. PR Show

Jul. 12, 2004
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Source: C|Net
Story Link: http://news.com.com/Sun+pushes+Java+brand+harder--but+uphill/2100-1012_3-5260467.html?tag=nefd.lede

Sun is launching a 30 minute television program dubbed "Mobile Entertainment World" in an effort to bring Java branding to the masses. "Sun has finished the pilot for the 13-episode TV series, which is geared chiefly for European audiences that are more prone to gadget envy after seeing segments on games and cutting-edge Japanese consumers, (Ingrid) van den Hoogen said at the recent JavaOne trade show."

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