Sun Announces Software/Hardware/Services-Bundling

Jonathan Shwartz, has unveiled a new revenue strategy for Sun, free hardware with a subscription for software and services. "'In our world, you will subscribe to the software and the hardware is free,' Schwartz said, who was named to his post almost six weeks ago. 'Directionally, our expectation is that in fiscal 2005 you're going to see a rapid departure from selling hardware, software and services apart'. ...The notion is one of bundling hardware, software and services that are integrated, efficient and, ultimately, less expensive than assembling the components independently."

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